Each and every single day we make hundreds of decisions. Some of these are so automatic that we hardly even realize that they were decisions, to begin with. In this course, we will be taking a closer look at how our brains make automatic judgments via a phenomenon called Heuristics.
Heuristics are shortcuts or the easy ways, our mind tries to solve problems in our lives. The aim of heuristics is to save up on our mental resources. But it can lead to larger errors in our decision-making processes.
Here we will cover:-
Availability Heuristic – What happened recently, and what we remember readily is more likely to occur
Representative Heuristic- Are they, who we think they are?
Affect Heuristic- Is the food fantastic, or are we just happy?
Anchoring heuristics- How do we get tricked into paying more?
